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Curated African fashion, beauty, skincare and lifestyle brands.

For brands

Pop Up With AFFARA

Meet UK customers face to face without shipping yourself over. AFFARA takes the space, fits it, staffs it, handles payments and looks after your stock — you send product and we sell it under one considered roof.

AFFARA team preparing stock for a UK pop-up retail space

What a pop-up space includes

  • Retail space

    A fitted space with rails, shelving, lighting and signage carrying your brand name.

  • Trained staff

    AFFARA staff sell on your behalf, brief customers on your story and capture feedback.

  • Payments and reporting

    Card payments, daily sales reporting and a settlement statement after the event.

  • Stock handling

    We receive, count and store your stock, replenish the space and return what is unsold.

  • Marketing

    Event listing, social coverage and invitations to press, buyers and community partners.

  • Optional fulfilment

    Overflow stock can stay in our fulfilment centre to sell online after the pop-up.

Upcoming pop-ups

Choose the event you would like to be considered for, or apply generally and we will match you to the next suitable pop-up.

How we review applications

  1. New

    Received. Your application is in the queue for the AFFARA pop-up team.

  2. Under review

    The team is reviewing your brand, products and availability.

  3. Shortlisted

    You are on the shortlist for this event and being considered for a space.

  4. Approved

    Approved in principle. We will confirm dates, fees and space next.

  5. Confirmed for event

    Confirmed. Your space is booked and onboarding details follow.

  6. Completed

    This pop-up has finished. Thank you for taking part.

Some applications are waitlisted if an event fills up, and we will tell you plainly when a brand isn’t right for a particular pop-up.